S.W.O.T. analysis is the ubiquitous tool that appears in almost all strategic planning processes.  But it’s often criticized for a variety of reasons, often as an introductory scanning process that is then forgotten.

A 21st Century S.W.O.T.

The Strategy Matrix can be used as a template for a power S.W.O.T. application that directly connects an organization’s Strengths, Weaknesses, Opportunities, and Threats to its Strategic Objectives and Key Characteristics — then scores the potential impact of the S.W.O.T. items, short-term and long-term on those Strategic Objectives and Key Characteristics.

Contact us for a complimentary Strategy Matrix S.W.O.T. Report that contains background information and a detailed case study.